Messages coming from American mainstream culture encourage us to upsize our place in life.

If you are in high school, you should plan to go to college.

If you have a college degree, you should earn an additional degree.

If you are dating, you should get married. If you are married, you should have kids.

If you are an employee, you should become a supervisor or move into management.

If you are a renter, you should buy a home. If you don’t have a dog, make plans to get one.

If you take on a little debt, maybe you can improve your credit score?

If your family van has no video monitors for the entertainment of backseat passengers, order the one that does.

If you carry smartphone version XYZ2, you should plan now for an upgrade the new smartphone version XL427.

More is better.


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The environmental can opener.

The environmental can opener requires very little in the way of raw materials to manufacture.

The environmental can opener is very small and light weight. It takes less big, smoky trucks to transport it from the factory.

The environmental can opener almost never breaks or wears out, so the big, smoky trucks can leave the factory less often.

Very little energy is used to advertise the environmental can opener.

The environmental can opener does not plug into the wall, it runs on people power, so it saves energy.

The environmental can opener does not come in a box, or have an owners manual, so it saves trees.

Since the late 1970s, when I received one of these can openers from my Marine recruiter, I have purchased no other can opener.